“Despite the option to pause and re-start monthly membership, our data suggests that only a very small percentage truly cherry-pick their Amazon Prime months.” “Even though monthly members pay somewhat more on an annual basis, members like that they have a smaller cash outlay and the perceived flexibility,” said Josh Lowitz, CIRP’s co-founder. The strategy worked, and 52% of subscribers now pay each month, according to Consumer Intelligence Research Partners.Įven though they pay more, monthly subscribers are almost as loyal as annual members, with about 97% of them likely to renew compared with 99% for their counterparts, said the Chicago research firm, which conducts quarterly surveys. The company introduced the monthly subscription in 2016 to attract more middle- and low-income shoppers. That’s because they pay each month, a fee that’s rising to $14.99 from $12.99.
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